Real Estate SEO, Digital PR & AI Search Visibility for Teams and Brokerages
Be the name search engines trust, AI recommends, home sellers want, and buyers find first.
Search engines and AI assistants recommend real estate agents and teams with the most credible proof behind them. We build that proof with real estate SEO, expert content, and data-driven PR, then turn it into rankings, citations, and organic leads you own.
Our clients
350,000+
Organic leads
generated.
We work with some of the highest-ranked real estate teams in North America, and we've written more than 50 million words to get them there. If you want your own brand to be the lead source, not a portal, we might be the right fit.
See real estate SEO resultsAI doesn’t rank pages. It cites sources.
Buyers are asking AI who to call. If you’re not cited, you’re not considered.
The portals bought their way to top rankings. Now 45% of homebuyers use AI tools in their home search, and when they ask for the best agents in town, ChatGPT typically names just 6. In AI search, those answers come from the agents and brands with the most credible proof that they matter. Every market report, neighborhood guide, media feature, and five-star review becomes another signal pointing back to you.
Get noticed.
Get found.
Get chosen.
More blog posts won’t make you the agent AI recommends. Content gets you indexed. Authority gets you chosen. We do both: real estate SEO for the pages your market searches for, and digital PR for the third-party proof that shows you’re the expert behind them.
-
Publish the proof
Market reports, neighborhood guides, and original data that answer the questions buyers and sellers ask.
-
Build authority
National media features, links from industry publications, and placement in the roundups AI already reads. The outside signals search engines and AI weigh most.
-
Win search
Technical SEO, community content at scale, and IDX optimization turn that authority into rankings.
-
Get cited by AI
Your brand becomes the source ChatGPT, Gemini, Perplexity, and AI Overviews name.
Ask AI who to call.
Ask what buyers ask every day. Then see what AI can say when your brand gives it something credible to cite. That’s AI search optimization for real estate agents.
AI answer
Without authorityHere are a few teams buyers often consider in your city:
- 01Another local team— strong reviews and a long track record
- 02Another local team— detailed neighborhood guides
- 03Another local team— regular local market updates
CitedOther teams’ websites and reviews
Your brand isn’t mentioned.
AI answer
With HypewiredHere are a few teams buyers often consider in your city:
- 01Your Team— publishes a quarterly market report and in-depth neighborhood guides for your city
- 02Another local team— strong reviews and a long track record
- 03Another local team— regular local market updates
Citedyourteam.com market report · Google reviews · National media feature
Your brand is in the answer.
Press Ask to see what AI tells buyers.
Simulated answers for illustration. AI responses vary, and no one can guarantee placement.
Trusted by top-ranked teams
Authority that compounds.
Real estate SEO case studies from three of the top-ranked teams in North America. Organic traffic that kept building, year after year.
The Ashton Real Estate Group
RE/MAX Advantage · Nashville
900%
more organic traffic since 2015
Also: $100K+/mo paid traffic equivalent
Justin Havre Real Estate Team
eXp Realty · Calgary
47 of 48 months of double-digit growth, and 22 of them triple-digit.
60×
organic traffic growth for CalgaryHomes.ca
Also: 4,000+ keywords in the top 3
Texas Real Estate Source
texasrealestatesource.com · Texas
- 39×organic traffic
- 48×blog visits
- 81×top-10 keywords
39×
organic traffic, year over year
Also: $30K+/mo paid traffic equivalent
350,000+
Organic leads generated for our clients. Leads they own, from search traffic they don’t rent.
Read our real estate SEO case studiesOne team for your reputation, your rankings, and your platform.
Authority
Digital PR for Real Estate
Data studies, national media outreach, and stories that get your brand featured, cited, and remembered.
Authority
Forget spam.
Editors want data-backed insights and stories worth sharing. We handle the research, writing, and outreach, so your brand earns features and links without adding to your workload.
- Original research and survey-driven data studies
- Market reports and community stories for your site
- National and industry media outreach
Visibility
Real Estate SEO & Content
Technical SEO, community content at scale, and Sierra Interactive and Real Estate Webmasters (REW) optimization.
Visibility
The foundation of any website.
Proven SEO for long-lasting visibility. Early movement typically shows in 3–4 months.
- Keyword & competitor research
- Technical audits & on-page fixes
Platform
SEO-First IDX Websites
Client-owned IDX websites and lead tools, built SEO-first on platforms like Sierra Interactive and REW.
Platform
Expert guidance, 1-on-1.
Consulting for websites and SEO, from IDX management to a platform you own outright.
- IDX management
- Founder-led strategy sessions
Top-5 rankings
100,000+
Top-5 rankings
80+ websites managed
Top-five rankings earned for real estate teams across the U.S. and Canada.
Pages built
150,000
Pages built
50M+ words written
Our team writes hundreds of local community descriptions each month, growing the keyword base on client sites.
Sierra Interactive + Real Estate Webmasters
The answer
They’ve worked with Hypewired.
- 1,850
- Sierra Interactive & Real Estate Webmasters sites
- 50
- largest U.S. & Canadian metros
- Top 20
- most visible in search
- 10
- worked with Hypewired, directly or as consultants
- #1 eXp team in Canada
- Two of the top RE/MAX teams in the world
- Several years running
What team leads say
A note from our founder
Real estate is a long game. So is search.
After 30 years in marketing, and as a real estate agent and brokerage owner myself, I understand both sides of the equation: how home buyers search for a home, what sellers look for in a listing agent, and how a team turns that attention into closings. That’s why our real estate SEO builds visibility that compounds year after year, not spikes that fade after a campaign.
We’re not built for volume. We keep our client list small and work with teams and brokerages that value high standards, structure, and doing things the right way. We don’t promise results we can’t show. Every page, story, and online citation we create is built to last, and our case studies prove it.
If you want more than a one-hit wonder, let’s build something that lasts.
Tony Gilbert
Founder & CEO, Hypewired · Agent & brokerage owner
Real estate SEO questions, answered.
What team leaders and brokerage owners ask us most about real estate SEO, digital PR, and AI search.
Still have a question? [email protected]
Engagements start at $2,500 a month. Most metro markets require a significantly greater investment and a long-term engagement, because competition for top rankings and AI citations is much higher. We recommend a scope after reviewing your market.
You’ll typically see early movement in three to four months. Real estate SEO usually pays for itself within 6 to 18 months, and it keeps compounding from there. Our case studies show organic traffic that kept building year after year.
It’s the work of making your brand the source AI assistants like ChatGPT, Gemini, Perplexity and AI Overviews name when buyers and sellers ask who to call. It combines real estate SEO, original market content, and digital PR that earns mentions on the sites AI already reads. You may also hear it called generative engine optimization (GEO).
Not quite. Traditional link building chases links. Digital PR earns them. We create original research and stories editors want to cover, so your brand earns features, mentions and links from real publications.
Yes. We’ve worked on many of the most visible Sierra Interactive and Real Estate Webmasters (REW) sites in North America, and we also support other IDX platforms and client-owned websites.
Yes, if you run your own brand or brokerage, because you own the brand and make the decisions. If you’re an agent on someone else’s team, send this page to your team leader.
No, and no honest real estate SEO agency can. Results depend on your market, competition, domain history and other factors. What we can show is our track record, in case studies with growth that kept building year after year.
Get your team
found first!
We work directly with the people whose name is on the brand: team leaders, brokerage owners and agents with their own brand. Our real estate SEO and digital PR are built around your voice and your market knowledge, so you stay part of the process.
From $2,500/mo (starting price)
That’s a fraction of the $100K–$200K+ a month our clients’ search traffic would cost in ads, though most metro markets require a significantly greater investment and a long-term engagement.
“…so much more traffic that I had to adjust registration settings to slow down the flow of leads.”
Application received.
Our promise: if we’re not the right fit, we’ll tell you why and point you toward what would help.
- 01Personal review
- 02Strategy call if it’s a fit
- 03A plan for your market