The Value of Facebook for Real Estate Social Media

When it comes to social media, there is a lot of value in it for all different types of businesses. One of those is real estate. But not every real estate company uses social media the way they should to showcase what they can offer. While social media like Facebook can be a great tool, it is only as good as the way it is used. Unfortunately, many companies don’t understand the best way to use social media, so they focus on doing what they think works. When it isn’t effective, they blame the platform. All of that can be avoided by understanding how to use Facebook for real estate social media management the right way.

What is Facebook?

Most people have heard of Facebook, which is a social media platform allowing individuals and businesses to build a presence and interact with one another. Key components of the site include:

• user-curated content that is often very expressive
• opportunity for visual expression, with photos and videos that can easily be uploaded
• community-centered, where engagement with one another is key to making Facebook work

Essentially, having a presence on the site but not doing anything with it is not going to help any individual or business get noticed. Reaching out makes all the difference.

There are some important best practices that need to be in place for real estate agents and companies developing a Facebook marketing strategy:

• It’s not just a billboard: Facebook is interactive, and it has to be about the agent/company and what they do, as well as what they can offer to others.
• It’s all about the audience: Content needs to be focused on what the people want, not what is most self-serving.
• Credibility on the site is currency: If agents build it up and hold onto it they can win at the real estate social media game. If they lose credibility, though, it becomes extremely difficult to get it back.

By fostering engagement and building a community, though, any individual or company has a strong opportunity to get noticed. To build a following as easily as possible, it’s vital to understand when and how often to post content. Too frequently will seem spammy, but not frequently enough will seem as though there is too little engagement with the audience.

How Does it Relate to Real Estate?

Facebook and social media relate to real estate through the building of loyalty and brand recognition. Keep in mind that Facebook is really not for listings! It gives past and future clients a chance to see relevant information about the company and the agents, and it allows agents to offer themselves as resources for those clients when they are ready to make a purchase.

Why It Works

It works because people are made accessible and celebrated, so everyone feels more equal. That can make a significant difference in how people feel about themselves and how they see themselves, as well. When social media for real estate is handled correctly on Facebook, it can be a highly effective tool for bringing companies, agents, and clients together.

Any real estate company or agent that wants to use Facebook to gain a following and build a community must take it seriously. By focusing on being engaged in the social aspect of the site, building a brand and developing client loyalty are both possible.