Build Relevance, Personalize your Brand with Instagram
Build Relevance, Personalize your Brand with Instagram

A picture can be memorable, gorgeous, laughable, thought-provoking, or inspiring -- but it is always worth 1,000 words. By using...

The Value of Pinterest for Real Estate Social Media
The Value of Pinterest for Real Estate Social Media

Broaden your base, expand your social media following and highlight your brand with professionally curated Pins that focus on real...

The Value of Twitter for Real Estate Social Media
The Value of Twitter for Real Estate Social Media

Using Twitter for real estate is not completely new, but there are some ways it's being done that may not...

The Value of Facebook for Real Estate Social Media
The Value of Facebook for Real Estate Social Media

When it comes to social media, there is a lot of value in it for all different types of businesses....

Lead Generation vs. Engagement in Social Media
Lead Generation vs. Engagement in Social Media

Lead generation and engagement are both desirable and measurable. Agents need to understand which tools work best to achieve each...

Exposure, Connections, Profit: The Importance of Social Media Use in Real Estate
Exposure, Connections, Profit: The Importance of Social Media Use in Real Estate

Real estate marketing 30 years ago may have been anything from business cards, to bus bench ads, to television spots...

Effective Tips For A Winning Social Media Strategy
Effective Tips For A Winning Social Media Strategy

There is no marketing strategy that will work today without the use of social media. Social media strategy is a...

Not Another Listing: How Listings Can Hurt Your Social Media Strategy
Not Another Listing: How Listings Can Hurt Your Social Media Strategy

Clients do not visit social media for its advertising. Those agents who continue to use social media solely to advertise...

The True Cost of Social Media and the Value it Brings to Your Brand
The True Cost of Social Media and the Value it Brings to Your Brand

Social media isn't just the junior high crowd busy snapping photos left and right. There are plenty of potential home...