BASE SERVICES
Established Agent or Small Team
Perpetual overview & leverage of local website competition to determine opportunities.
Perpetual review of website’s analytics, in particular, organic landings to community & listing pages. Examine opportunities to consolidate or remove low-performing pages.
Regular tracking of important keyword search phrases, including competitive phrases and community landing page phrases.
Regular review of Google Search Console (previously knowns as “webmaster tools”) to check for technical health and identify possible issues.
Regular site-wide technical audits to permanently fix 301 redirects, 404s, incorrect navigational elements, broken links, competing pages, etc.
Part of our most valuable service: Expert top to bottom on-page optimization of existing content, and top-level SEO elements.
Audit and management of all IDX modules. Our team has experience in the most popular IDX platforms, and will help you monetize your IDX website to the fullest.
Full review of existing content – in particular, community pages. We scrub every word to add or improve keyword inclusion & variables. Although not guaranteed, we also fix potential Fair Housing violations in the process.
Among the most common tasks, is reformatting community pages & associated HTML to be consistent site-wide, satisfying BOTH users and Google.
Among our specialties – fixing broken or non-existent internal linking structures to promote logical crawling & indexing. Google demands site & content organization, and we aim to please.
ADVANCED
Expanding Agent Teams
All base services, plus additional services below…
Community content is the lifeblood of a real estate website & exponentially expands the keyword base.
Have the need for 100’s or 1000’s of new IDX-based pages & shortcodes? Our team is unmatched in managing the process with SEO considerations in mind.
Established websites often suffer from a plethora of low-quality and/or low-trafficked blog posts. Our team scours these blogs to find hidden treasures, to consolidate, or re-write & repurpose.
Creating in-depth, quality real estate blogs is a major challenge. Our team produces 100’s of expertly crafted real estate blogs each month, covering many advanced topics.
Perpetual promotion of our expert written blogs via a powerful social network, exponentially increasing shares & impressions – sending positive signals to the search engines.
ENTERPRISE
Large Teams & Independent Brokerages
All Base & Advanced Services plus…
Our top-tier clients trust us implicitly. At this level, they grant us unlimited flexibility. We effectively “adopt” the website as if it were our own, and strategize accordingly.
There’s no time to sit idle! We perform in-depth research to uncover the SEO practices of your most formidable competitors.
Our content planning & production put on steroids! We plan & implement the production of top-quality community content, according to an extended editorial calendar.
Puts our normal SEO services on Hyperdrive! Our in-house team plans & implements a full-scale link building program, including associated quality content production.
If desired, includes monthly phone calls with the company founder.
Please contact us for more information about pricing for specific services.
FREE SEO CONSULTATIONCampaign Packages & Project Sprints
We understand that some businesses may benefit from flexible, one-off engagements, so we also offer campaigns or “sprints” of individual or bundled services. Get in touch today to see what we can do for you!
SITE AUDIT
Analysis and leverage of local website competition to determine opportunities.
In addition to our database of real estate search terms, we scour your local market to identify new opportunities.
A site-wide technical SEO audit to identify 301s, fix 404 errors, recommend changes to navigational elements, and identify low-quality pages and SEO errors.
A roadmap of recommended IDX pages to create organic, transactional real estate traffic, customized for YOUR market.
A roadmap of recommended content topics to create organic traffic and local authority among buyers and sellers in your market.
TOP-LEVEL IDX BUILDOUTS
You must be an established client with Hypewired or have purchased our website audit for us to create pages for you so we know what the most important pages for your market are to build.
Have the need for hundreds (or thousands!) of new IDX-based pages and shortcodes? Our team is unmatched in managing the creation of IDX pages with SEO considerations in mind. Perfect for expanding into a new market or starting a new website.
Part of our most valuable service: Expert, top-to-bottom on-page optimization of IDX page content and top-level SEO elements.
Audit and management of all IDX modules. Our team has experience in the most popular IDX platforms and will help you monetize your IDX website to the fullest.
Among the most common tasks is reformatting community pages & associated HTML to be consistent site-wide, satisfying BOTH users and Google.
Creation of a navigational structure and site hierarchy to make it easier for users—and Google—to find your most important pages!
We know the ins and outs of the top CMS platforms for real estate and will modify your website’s configuration to give it an SEO edge.
CONTENT DEVELOPMENT
You must be an established client with Hypewired or have purchased our website audit for us to create pages for you so we know what the most important pages for your market are to build.
Content designed to answer questions about a specific community’s real estate market. From moving guides to best neighborhood listicles, this package helps position you as the authority in your market.
Specialize in a specific lifestyle or property type? This content is designed to draw in buyers and sellers who want to buy within YOUR niche. From equestrian properties to condos, this package is designed to help your ideal client find YOU.
Want to sell, sell, sell? This package answers hot questions sellers want answered before they hire an agent and ensures your website is the one they land on when they’re ready to pull the trigger.
Buyers have questions? You’ll have answers. Our buyer-focused content will help you answer your buyers’ questions before they even ask them.
Military real estate agent? International relocation agent? No matter what you specialize in, we can create content that centers your website as the authority.
LINKBUILDING & AUTHORITY PACKAGE
You must be an established client with Hypewired or have purchased our website audit for us to create pages for you so we know what the most important pages for your market are to build.
The first steps in helping Google understand who you are, with links to your business placed across the web in key directories and databases. Want to rank locally? This is where you start. (Starting at $350)
Get your website linked from niche-relevant websites with a minimum of 100+/mo estimated monthly traffic. (Starting at $1,600)
Go above and beyond with links from powerful niche-relevant domains with a minimum of 1000 estimated monthly traffic. (Starting at $2,400)
Supercharge your website with links from news and media sites! If you want authority, this package delivers high-value links from reputable national and local media brands. (Starting at $15,000)
Please contact us for more information about pricing for specific services.
FREE SEO CONSULTATIONFrequently Asked Questions
Is this just another Shake & Bake SEO site trying to take money from real estate agents?
That is, unfortunately, a fair question. Hypewired isn’t just another shadow company or website created to funnel SEO leads to a team of outsourced or offshore workers.
We are a REAL company, with licensed real estate agents at the helm, and with an in-house full-time production team; our office is in Austin, TX. Further, we also operate our own real estate websites in Seattle, Austin, and Houston. Yes… we get all the spammy SEO phone calls too. We’re not like that.
Why is real estate SEO so expensive?
We believe that SEO is among the most cost effective forms of real estate marketing available. The challenge is that it takes time to payoff. Paid search options like Google® PPC, Facebook® ads, and Zillow® require constant funding – once a paid impression or PPC click is used, the money is gone, forever. In contrast, websites are an “asset” and should improve with age. If well-planned and executed, every dollar invested in SEO will continue to produce ROI indefinitely as the website gains in value.
When can I expect to see results from SEO?
There is no single answer to this question, because all existing websites have their own “DNA,” and every client’s needs are different. Also, there are variables outside of everyone’s control, such as competitors & search engine algorithms. That said, most SEO clients can expect to see results after 3-4 months of effort. Some clients with untapped potential may see results more quickly, while others with major website issues may not see tangible results for several more months.
Can you fix a previously penalized website?
If a website is still suffering from an algorithmic penalty, we will most likely decline the opportunity. We prefer to work with websites that we feel have an upside potential, because it’s the best use of the client’s investment. By comparison, it’s possible to throw money at a penalized website without any guarantee of improvement. In such cases, it may prove a better investment to start from scratch.
Do you only offer SEO for real estate?
Yes. Presently, we have no plans to offer search engine marketing services in any other industry vertical. Most SEO companies work in multiple industries. In the morning, the project manager may be doing keyword research for hair salons, and later, page optimization for a veterinary clinic. By comparison, by keeping focused on one industry, we save significant time and client funds. You will not be paying us to “learn” about your business.
Do you offer market exclusivity?
We offer market exclusivity on a very limited case-by-case basis. In such cases, it is likely the client’s annual investment exceeds $150,000 per year. However, we believe there are too many variables in both SEO and the real estate business to be overly concerned about market overlap. In non-exclusive situations, if we feel any conflict of interest may crop-up, we will discuss with each client individually
Tony & the Hypewired team improved my main site from a contender in the Nashville market to an absolute power house! They effectively doubled my traffic from Google in just under 18 months by using their in-depth knowledge of on page SEO and content.
Gary Ashton, REALTOR®
Ashton Real Estate Group RE/MAX Advantage
Nashville, Tennessee
In order to be a leader in the industry you have to follow the best. Tony & the Hypewired team works with a number of the BEST real estate teams. They are trusted by industry leaders to keep an edge on their competition, and true experts in the real estate SEO space.
Brett Campbell, REALTOR®
Wood Buffalo Property Group
Fort McMurray, Alberta
Hypewired always provides sound guidance and are results driven. I’ve worked with several SEO’s and I can say that Tony’s team is the best in real estate that I’ve come across. They dispel rumors and research and test thoroughly. Thanks for everything.
Greg Geilman, REALTOR®
The Domo Group RE/MAX Estate Properties
Manhattan Beach, CA
Tony Gilbert is a true expert in real estate SEO. Trust me, ethical SEOs are not easy to find. If you’re searching for the best real estate SEO services and you’ve been lucky enough to run across the Hyperwired team, your search should end here!
Jeff Knox, REALTOR®
Broker/Owner – Knox & Associates
Dallas, Texas
