Follow-Up Boss vs. Sierra Interactive: Which CRM Is Better?

Choosing the right Customer Relationship Management (CRM) system can transform your business. Follow-Up Boss and Sierra Interactive offer unique features tailored for managing client interactions and sales pipelines. This comparison dives into the nuts and bolts of each, highlighting how they can streamline your workflow and enhance client engagement. Selecting the best CRM hinges on understanding these differences and how they align with your business goals. Explore the specifics of Follow-Up Boss and Sierra Interactive to power up your client management strategy.

Battle for the Best CRM: What Makes a Good CRM?

In the fast-paced world of real estate, an outstanding Customer Relationship Management (CRM) system isn't just helpful—it's essential. The best real estate CRM should act as the backbone of your business, ensuring that you keep both your properties and relationships in impeccable order. Here are the core features that distinguish the best from the rest:

  • Ease of Use: A user-friendly interface allows for quick navigation and minimizes the learning curve for new users.
  • Automation: Automated workflows to handle repetitive tasks, like follow-ups and appointment scheduling, save precious time.
  • Integration: Seamless integration with other tools, such as email platforms, social media, and listing services, keeps all your operations in sync.
  • Mobile Access: A mobile-responsive design or app ensures you can manage relationships on the go, crucial in the ever-mobile real estate business.
  • Lead Management: Advanced lead capture and nurturing tools help turn prospects into clients.
  • Customization: The ability to tailor features to suit your specific real estate needs, including custom fields and pipelines.
  • Reporting and Analytics: Insightful analytics enable you to track your successes and areas for improvement, guiding your business decisions.

These components work together to create a CRM system that not only fits the unique demands of real estate professionals but also empowers them to manage their client relationships and sales pipeline more effectively, leading to increased productivity and success.

Follow-Up Boss vs. Sierra Interactive at a Glance

Feature Sierra Interactive Follow-Up Boss
User-Friendly Interface
Lead Capture Integration
Automated Lead Follow-Up
ROI Tracking
Lead Management & Routing
Automated Drip Campaigns
Mobile App
Customization Options
Reporting & Analytics
Training & Support
Integrated Dialer
SMS & MMS Texting
Activity Tracking
Tagging System
Smart Filters & Search
Website Integration
Virtual ISA/AI Assistance
Customizable Website Themes

Sierra Interactive CRM – A Comprehensive Review

Sierra Interactive Logo

Sierra Interactive CRM, a favored choice for established real estate teams, stands out with its all-in-one approach, blending CRM features with robust website integration. With pricing that reflects its comprehensive features, this platform caters to teams seeking efficiency across their operations. Here’s how it ranks with various key features agent teams need to manage leads:

  • Calling: Sierra Interactive CRM’s calling features are lauded for their ability to connect agents and leads with ease, boasting a fully integrated dialer and meticulous record-keeping for every interaction.
  • Drip Campaigns: The CRM’s Action Plans offer a mix of automation and traditional campaign tools, providing agents with the flexibility to maintain consistent communication with leads.
  • Websites: Sierra Interactive’s strength lies in its optimized website themes that feed directly into the CRM, offering a seamless lead generation to client management experience.
  • Reporting: The CRM’s reporting capabilities offer transparency and insight, helping agents to track their effectiveness and manage their business with precision.
  • Training & Support: Agents can expect substantial training resources and support, ensuring they can fully utilize the CRM’s extensive features from the beginning.
  • Pricing and Packages: Sierra Interactive’s pricing structure is designed for real estate teams, reflecting the extensive features and support included in their package.

For more detailed information on the tiered pricing and to understand what additional features come with higher packages, prospective customers are encouraged to visit Sierra Interactive's pricing page.

Pros & Cons of Sierra Interactive CRM


  • Comprehensive Suite: An all-in-one platform that combines a CRM with advanced website capabilities, offering a complete ecosystem for real estate business management.
  • Highly Automated Systems: Features like action plans elevate the automation process, providing a nuanced approach to nurturing leads with high engagement rates.
  • Cutting-edge Technology: The use of integrated AI and a fully functional mobile app ensures that agents can stay connected and responsive on the go.


  • Cost: The pricing is on the higher side, starting at $299 per month for the CRM alone, which can be prohibitive for individuals or small teams.
  • Limited Customization: The website themes offer less customization than some competitors, which may not suit all branding requirements.
  • Geared Towards Veterans: Not the best fit for new agents who may require a more basic and cost-effective solution to start their careers.

Sierra Interactive positions itself as the go-to solution for seasoned real estate agents with specific business needs and the financial capacity to invest in a comprehensive system. Its combination of sophisticated tools and automated processes makes it a potent platform for those looking to maximize lead generation and conversion within a single integrated environment.

Follow-Up Boss – An In-Depth Look

Follow-Up Boss Logo

In the competitive realm of real estate, Follow-Up Boss stands out as a CRM designed to enhance agent-client communication, automate lead nurturing, and deliver insightful analytics. Its affordability starts at $69 per month, appealing to solo agents and growing teams alike, with the flexibility to scale as business needs evolve. Here's how Follow-Up Boss streamlines the day-to-day tasks of real estate professionals, fostering better client relationships and driving sales.

  • Calling: The CRM’s calling features are appreciated for their simplicity and effectiveness, facilitating streamlined communication and comprehensive interaction tracking.
  • Drip Campaigns: Follow-Up Boss’s automated drip campaigns ensure consistent communication with leads, automating follow-up sequences and minimizing manual effort.
  • Websites: While not offering its own website service, Follow-Up Boss’s strength is its seamless integration with various lead sources and real estate websites.
  • Reporting: The CRM excels with detailed analytics and insights, enabling agents to make informed decisions and optimize their marketing strategies.
  • Training & Support: Agents can benefit from an extensive library of resources and responsive customer support, highlighting Follow-Up Boss’s commitment to user empowerment.
  • Pricing and Packages: Follow-Up Boss is recognized for its affordability and scalability, making it a practical choice for agents at any stage of their career.

For a comprehensive view of Follow-Up Boss's pricing and to explore the different plans available, including what each plan offers in terms of features and support, please visit Follow-Up Boss's pricing page.

Pros & Cons of Follow Up Boss


  • Extensive CRM Features: Offers a rich array of CRM tools, including calling, texting, automation, and action plans.
  • Ease of Use: Known for its user-friendly interface, making it accessible for agents of any tech skill level.
  • High Customizability: Can be integrated with a vast selection of external tools, allowing for a highly tailored experience.


  • Standalone CRM: Does not provide an all-in-one solution, lacking native lead generation and website services.
  • Additional Costs for Extras: Features like the dialer come at an additional cost per user.

Head-to-Head Analysis: Which CRM is Better?

In the competitive arena of real estate CRM solutions, Follow-Up Boss and Sierra Interactive stand out as top contenders. This head-to-head analysis will dissect the features, benefits, and drawbacks of each, providing a clear comparison to determine which CRM may better suit your real estate business needs. Whether you're a solo agent or part of a larger team, understanding the nuances of each platform is key to optimizing your client management and boosting your transaction success rate.

Workflow Integration (Winner: Sierra Interactive)

When it comes to workflow integration within a real estate CRM, Sierra Interactive takes the lead due to its all-encompassing platform. This CRM is not just a contact management system; it extends its functionality to include a proprietary website for each of its clients. This integration is not superficial—it's a deep, intrinsic connection that allows for an efficient flow from lead acquisition to nurturing. The website component of Sierra Interactive is designed to capture leads directly, feeding them into the CRM without any need for middleman software or additional steps.

Sierra Interactive's Workflow Overview

Sierra Interactive’s Workflow

Moreover, Sierra Interactive's seamless integration with Zapier and its open API architecture merit attention. These features provide real estate professionals with the flexibility to connect their CRM with countless other applications, facilitating the import and export of leads between platforms. Whether it's automating the addition of new leads from email campaigns or syncing with other databases, Sierra Interactive's integrations are both robust and user-friendly.

Follow-Up Boss's Workflow Overview

Follow-Up Boss’s Workflow

Follow-Up Boss, while not offering an integrated website, stands as a strong competitor due to its extensive array of integrations. Practically every major lead generation portal in the real estate industry can be connected to Follow-Up Boss, making it a versatile hub for lead management. Its focused approach to being a CRM allows it to excel in managing and following up with leads from diverse sources. For real estate professionals who already have a preferred website provider or are looking to integrate multiple lead sources into a single CRM, Follow-Up Boss presents an attractive proposition. Despite not being an all-in-one solution, its commitment to integration excellence places it just a notch below Sierra Interactive in the realm of workflow integration.

Calling, Texting, & Dialing (Winner: … It's a Tie!)

Choosing between Sierra Interactive and Follow Up Boss for calling capabilities presents a challenge, as both offer highly effective features that cater to the nuanced needs of real estate professionals.

Sierra's Calling Functionality

Sierra’s Calling Functionality

Sierra Interactive boasts a fully integrated dialer system, enabling agents to dial directly from the dashboard. Its features are designed for efficiency and include creating call lists, the option for ringless voicemails, and instant calls to connect with leads swiftly. Every call is recorded and attached to the lead’s activity log, ensuring a complete communication history.

Follow-Up Boss's Calling Functionality

Follow-Up Boss’s Calling Functionality

Follow Up Boss matches this with its own integrated dialer, which facilitates quick and organized calling sessions. Agents can customize their outbound caller ID, see missed calls in their Inbox, and leverage the mobile app to make calls from anywhere. All calls are meticulously logged on the lead's history, maintaining a comprehensive record of interactions.

Here's what both platforms offer:

  • Direct calling from the CRM, providing a streamlined approach to telephony.
  • Mobile app capabilities that allow for calls on the go, with all information synced across devices.
  • Automatic tracking of calls to ensure a full history with each lead.
  • Integrated texting to communicate with leads through their preferred channels.

While Sierra Interactive enhances its offering with SMS & MMS texting capabilities, capturing all exchanges within the lead record and including multimedia options to boost engagement.

Follow Up Boss shines with its ability to bring your own phone numbers or use theirs, offering unique local numbers for individual agents which can be a significant benefit for establishing a local presence and brand identity.

Both systems have their unique advantages:

  • Sierra Interactive is more suitable for those who value a seamless, all-encompassing communication system that captures every detail within the lead’s record.
  • Follow Up Boss is a go-to favorite for agents who look for the flexibility of phone number options and seamless operation across various devices without the emphasis on call analytics.

Deciding between the two will likely depend on the specific calling features and integration that align with an agent's workflow preferences and goals.

Drip Campaigns (Winner: Sierra Interactive)

When it comes to drip campaigns, Sierra Interactive edges out with its integrated system that combines website analytics with CRM functionalities. This integration allows for a deeper level of customization and responsiveness to lead activities.

Sierra's Action Plans

Sierra’s Action Plans

Sierra Interactive offers a robust system for creating and applying drip campaigns. The platform enables users to create custom action plans based on the real-time activity of leads on the Sierra website. This means agents can tailor their campaigns to the specific interests and behaviors of each lead, resulting in a highly personalized approach. The platform also provides a suite of tools for managing these campaigns, including:

  • Customizable templates and the ability to create campaigns with relative or fixed dates.
  • Automated and traditional action plans that can be personalized to lead responses.
  • The capability to apply campaigns to leads individually or in bulk and to adjust daily limits for assignments.
  • Lead routing rules that allow for the automatic assignment of action plans.
  • Educational resources and comprehensive training support to maximize the use of campaigns.

Follow-Up Boss's Action Plans

Follow-Up Boss’s Action Plans

Follow Up Boss (FUB), on the other hand, emphasizes simplicity and consistency in its drip campaign process. FUB's Action Plans are straightforward and aim to maintain regular communication with leads. The steps to create and automate drip campaigns are designed for ease of use:

  • Setting up lead assignments and action plans can be done directly from the dashboard.
  • Leads are distributed among agents through an automated system, and action plans are triggered based on the lead source.
  • Automated responses and follow-ups include instant text messages with high response rates.
  • The system pauses the drip sequence when a lead engages, preventing any awkward automated responses.
  • Advanced Lead Flow Settings ensure that leads are directed to the most appropriate agent based on various criteria.

Here's how both platforms stack up:

  • Sierra Interactive provides a comprehensive and integrated approach, offering detailed tracking and customization based on lead activity on the website.
  • Follow Up Boss focuses on the efficient automation of campaigns and a user-friendly interface that integrates with multiple lead sources.

While both platforms have their merits, Sierra Interactive takes the lead for its integrated approach and ability to analyze, funnel, and distribute leads based on on-site behavior, allowing for more nuanced and dynamic campaigns that align closely with lead behavior. This can be especially powerful for agents who want to leverage website interactions to inform their outreach strategies.

Websites (Winner: Sierra Interactive)

Sierra Interactive stands out when it comes to integrating CRM functionality with website management. Offering a package that includes both a CRM and a website builder, Sierra Interactive provides a seamless transition from lead generation to client management. Their websites, while not highly customizable, are optimized for search functionality and are tightly integrated with their CRM. This enables agents to monitor leads' search activities, such as the properties they view, save, and share. As a result, Sierra Interactive becomes an “all-in-one” solution for agents who prioritize having a centralized system for managing online leads and nurturing client relationships.

Sierra's Content Management System

Sierra’s Content Management System

Sierra Interactive's website advantages include:

  • Templated themes optimized for real estate lead generation.
  • Direct integration with the CRM, capturing and funneling leads into one management system.
  • Monitoring of potential clients' interactions with listings to inform lead nurturing strategies.

Follow-Up Boss, known primarily for its CRM capabilities, does not offer its own website building services. However, it compensates with strong integration capabilities, allowing agents to consolidate leads from various real estate websites and lead sources into FUB’s centralized system. Despite this flexibility, the lack of a proprietary website builder means agents must rely on third-party solutions for their web presence, which could lead to a less streamlined experience.

In summary, for real estate professionals seeking a comprehensive package that includes both CRM and website creation tools, Sierra Interactive provides a robust solution that caters to those needs, making it the preferred choice in this category.

Reporting (Winner: Follow-Up Boss)

When it comes to reporting, Follow-Up Boss outshines with its comprehensive and intuitive analytics tools that allow for a deep dive into performance metrics. It facilitates a faster evaluation of lead sources and agent performance, even before deals close. This proactive approach ensures that agents and managers can quickly identify responsive leads, track appointments by agent or source, and catch leads that might be slipping through the cracks.

Follow-Up Boss's Reporting Capabilities

Follow-Up Boss’s Reporting Capabilities

Follow-Up Boss's reporting features include:

  • Detailed performance tracking with indicators like response rate.
  • Properties report to evaluate marketing effectiveness and help close more listings.
  • One-click drill-down into data for each metric to identify opportunities and coach for improved performance.
  • A user-friendly interface that integrates seamlessly with other tools, providing total control and insight into the sales process.

On the other hand, Sierra Interactive is currently in open beta with its Agent Reporting dashboard. This new feature promises more data and insights into agent performance with key metrics for informed business decisions.

Sierra's Reporting Capabilities

Sierra’s Reporting Capabilities

Sierra Interactive's reporting tools are expected to offer:

  • Access to a new dashboard for primary managers and manager-level users.
  • Filtering options by site, date range, office, and source.
  • Management of columns for a customized reporting view.
  • In-column data breakdowns for granular analysis of lead sources and communication types.
  • Lead routing availability indicators and detailed tracking for “similar” leads across multiple sites.

Sierra's Agent Accountability Dashboard

Sierra’s Agent Accountability Dashboard

In addition to the Agent Reporting functionality, Sierra also has a robust Agent Accountability dashboard where you can monitor agent performance by number of sessions, leads acquired, number of phone calls, time to first call, and more.

Both platforms offer unique advantages, but the decision between the two will depend on the specific needs and preferences of the real estate team or agency.

Training & Support (Winner: Follow-Up Boss)

Follow-Up Boss's Training & Support Offerings

Follow-Up Boss’s Training & Support Offerings

Follow-Up Boss takes the lead in training and support with a customer-centric approach that ensures users receive assistance whenever they need it. Their commitment to user empowerment is evident through:

  • Responsive Customer Support: Users have access to a dedicated team that is ready to tackle any questions or issues, ensuring minimal downtime and efficient problem-solving.
  • Comprehensive Help Center: With an extensive array of guides and tutorials, Follow-Up Boss's help center is a treasure trove of information that allows users to self-serve answers and step-by-step instructions for various functionalities.
  • Engaging Live Training: New users can hit the ground running with live training sessions, while advanced users can deepen their platform knowledge, showcasing Follow-Up Boss’s commitment to user proficiency at all levels.
  • Resource-Rich Library: From webinars to a vibrant community forum, Follow-Up Boss offers a variety of learning materials that not only educate but also encourage users to share experiences and best practices.

Sierra Interactive's Training & Support Offerings

Sierra Interactive’s Training & Support Offerings

While Sierra Interactive offers a commendable range of support options, including their Sierra Academy with informative articles and videos, and a detailed Knowledge Base for backend navigation, they trail behind Follow-Up Boss because their resources can be hard to find, and the search functionality is limited. Even still, Sierra Interactive also provides:

  • User-Friendly Learning Resources: Users can access the Sierra Academy, which is stocked with instructional content that caters to both novices and seasoned users.
  • Dedicated Support: Sierra Interactive’s customer support is always on standby, offering personalized assistance for any technical needs that arise.
  • Interactive Webinars: Live webinars supplement the self-help tools, ensuring users can learn directly from experts and ask real-time questions.

Sierra is also taking steps to level the playing field with their partnership with GGMS, a company that assists agent teams with the setup of Action Plans, Lead Pond pooling, automated outreach, and CRM setup for Sierra Interactive clients.

Despite the robust offerings from Sierra Interactive, Follow-Up Boss distinguishes itself with a highly accessible, user-friendly support system that is unparalleled, reflecting its priority to ensure that every user, regardless of their technical background, can fully leverage the CRM to its maximum potential.

The Future of Follow-Up Boss After the Zillow Acquisition

Zillow Logo

The agreement between Follow-Up Boss and Zillow for Follow-Up Boss to be acquired by the real estate giant marks a significant shift in the real estate tech landscape. The strategic move by Zillow to acquire Follow-Up Boss, suggests an expansion of their influence in real estate technology, particularly in the CRM domain. This acquisition could potentially bring new resources, technologies, and integrations to Follow-Up Boss that may enhance its capabilities and offerings to real estate professionals.

Despite the potential benefits, a segment of the real estate agent community holds an adversarial view of Zillow due to competitive practices and concerns over market dominance. With Zillow's acquisition of Follow-Up Boss, some agents fear that their data and independence might be compromised, leading them to seek alternative CRM solutions that align more closely with their values and business models.

Which CRM is Right for You? Sierra Interactive vs Follow Up Boss

Deciding between Sierra Interactive and Follow Up Boss depends on your specific needs and business model. Sierra Interactive shines with its all-in-one platform, integrating a robust CRM with high-quality lead generation websites, making it a perfect fit for real estate teams looking for a comprehensive package to manage and nurture leads. It excels in workflow integration and offers powerful automated drip campaigns tailored to user activity, but its higher price point and less customization may be a drawback for individual agents or smaller teams.

On the other hand, Follow Up Boss stands out for its flexibility and ease of integration with a variety of tools, making it a standout choice for agents at different experience levels who prefer a more a la carte approach to their software solutions. It boasts a user-friendly interface and a wealth of integrations, allowing for a high level of customization and control over your workflow. While it doesn't offer built-in website solutions, its competitive pricing and powerful features make it ideal for those who already have their lead generation sources and website in place and need a dynamic CRM to bring everything together.

Each CRM has its strengths, and the right choice will align with your priorities, whether that's a seamless, all-in-one platform or a highly customizable system that integrates with your existing tools.

Deciding on Your CRM: A Path to Empowered Real Estate Management

Deciding between Follow-Up Boss and Sierra Interactive means weighing the benefits to elevate your business's client management. This analysis has unpacked the essential features, from user interface to integration capabilities, providing you with the insight needed to make an informed choice. Armed with this knowledge, you can select a CRM that not only fits your current needs but also supports your future growth. Embrace the CRM that promises to bring efficiency and effectiveness to your customer relationships and drive your business forward.

Tony Gilbert

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